Author: David Masri Founder & CEO

A few weeks ago, I gave a talk at the UK Salesforce Republic meetup titled "Winning the War against bad CRM Data". This talk was based on two of my previously published articles "Why are CRM systems so susceptible to bad data" and "Winning the War against bad CRM data"

I covered exactly that, first a discussion on the root causes of bad CRM Data and then a deep dive into a 5-step battle plan.

If you missed it, here is the recording!

This article is adapted from my book: Developing Data Migrations and Integrations with Salesforce.