Our mission is to clean up the world's CRM data, by educating the Salesforce Ohana on data best practices, and leading by example to prove those best practices work. Strong data makes Salesforce strong.
Our services are directly related to Our Mission.
Gluon Digital was founded by David Masri in 2020 with the goal of promoting data migration and integration best practices to the Salesforce Ohana. Prior to founding Gluon Digital, Dave has spent years working with data and with Salesforce. He has been involved in dozens of Salesforce data migration and integration projects and has used that experience to run numerous training programs for aspiring integration/migration specialists, and then ultimately authored his book on the subject.
Previously Dave was the Director of Professional Services at Plative, a Salesforce Silver Partner. Before that he was the Technical Director of Data Strategy and Architecture for Capgemini Invent's Salesforce Practice. He has more than 20 years of hands-on experience building integrated ERP, BI, e-commerce, and CRM systems, and for the past seven years has worked exclusively with the Salesforce platform. Dave holds more than ten professional certifications, including nine Salesforce certifications, the PMP (Project Management Professional), and Google’s Data Engineer Certification.
The Salesforce Data Blog
The Salesforce Data Blog is a “Distributed Blog”, It’s a collection of our (mostly Dave’s) writings from around the web. (For more information on why we chose a distributed blog, see
It’s specifically maintained as part of our mission: “To clean up the world's CRM data, by educating the Salesforce Ohana on data best practices”
Below you will only find articles directly related to Gluon Digital, but we advise you to visit https://SalesforceDataBlog.com for more technical and in depth content related to Salesforce & Data.
From the moment I decided to change my major to computer information systems (away from finance) I knew I wanted to work with data. A big part of it was the data processing course I took. I found a be...
Keeping this really simple: basically, there are four fundamental forces of nature, gravity, electromagnetism, the weak force, and the strong force. Gravity is what makes apples fall on your head, electromagnetism pulls magnets to each other by forming chemical bonds, the weak force is responsible for radioactive decay, and lastly the strong force holds hadrons together. (For example: the protons in the nucleus of an atom are a type of hadron). The strong force is by far the strongest of the four forces.
Each of these forces are transmitted or “carried” by a particle (except maybe for gravity, nobody knows how that thing works, so we just assume it works kind of like the other three forces). Gluons are the particles that carry the strong force. Gluons are the official carrier of the Strongƒorce™.
Still confused, or want to know more? Watch this children’s video: